How to LinkedIn profile optimization stand out

In 2022, LinkedIn is still the best location for job-search

LinkedIn allows you to build and interact with your network, while also allowing you to demonstrate your knowledge, credibility, and leadership expertise with future employers and grow your brand as a professional. Through your profile, you can showcase your professional life, milestones, skills, and interests.

Recruiters often use LinkedIn to find potential job candidates and the job offers which you get are always relevant to your experience and preferences. The easiest way to set yourself apart from half a billion other LinkedIn users is to write a great LinkedIn profile.

Here are a few best LinkedIn profile tips to assist you to stand out to recruiters, managers, and everybody else searching for potential on LinkedIn:

1.     Utilize Your LinkedIn to Tell a Story and Construct Your Personal Brand

building your LinkedIn profile

When you’re building your LinkedIn profile, you need to think about your personal brand. Who are you and what do you want to be known for? What sets you apart from your peers in your industry? Once you know your personal brand, you can express it throughout your LinkedIn profile.

2.     Know Your Audience—and What Keywords Will Get Their Consideration

professionals and recruiters

What will professionals and recruiters in your industry particularly want to see in a job candidate? Are certain technical skills the most important? Or certain experiences or qualities?

3. Work Keywords Throughout Your Profile But Avoid Buzzwords

LinkedIn and job descriptions

Once you know your keywords, weave them into your headline, summary, experience, skills, and anywhere else they make sense on your profile. Buzzwords are the words you see all the time on LinkedIn and job descriptions, but that doesn’t necessarily say a lot about an individual. Think “innovative,” “driven,” “hardworking,” “effective,” “successful,” and “motivated.”

4. Complete Your Profile

Complete Your Linkedin ProfileYou’re far more likely to show up in search results with a complete profile. LinkedIn’s algorithm rewards users with complete profiles. LinkedIn assigns different strengths to profiles based on their completeness, and there’s a “massive advantage” to being at the highest strength, All-Star.

5. But Focus on the Top Sections

Linkedin Profile Top Sections

Recruiters are busy and so are most professionals. You have to hook them from the start. Include your most important skills, experiences, and qualities high up in your profile.

6. Get a Custom URL

LinkedIn profile Custom URL

Make sure your URL is easy for you to remember and share (because you should be sharing it a lot).

7. Add a Cover Photo That Reflects You

Linkedin profile Cover Photo

It’s the very first thing on your page, so you want to make a good impression with it. At a minimum, you should use an inoffensive image that means something to you.

8. Choose a Professional Profile Picture—or Take a New One
9. Write a Headline That Rocks

Your headline should concisely communicate the core of who you are as a professional in a sentence or a few phrases.

10. Include a Current Job Entry, Even When Unemployed, and Complete Your Intro

When recruiters search on LinkedIn, one of the pieces of information the platform uses to return results is your current position—and if you don’t have one, you might not appear.

11. Use Your Summary Wisely

Your summary or “About” section is where you can really show your personality and share your story. And it doesn’t need to be complicated.

12. Show Off Your Expertise or Best Work in the Features Section

13. Tailor Your Experience, Use Strong Accomplishment-Driven Descriptions, And Add Links and Media to Your Work Experience

14. Make Sure Your Resume and LinkedIn Match

Your resume and LinkedIn don’t have to be identical. But your past positions, companies, degrees, and licenses and certifications should match up—and so should the dates.

15. Add Licenses, Certifications, Projects, Volunteer Experiences, Accomplishments, or Languages

16. Add Your Skills—Everywhere

17. Seek Out Strong, Relevant, and Recent Recommendations And Give Them in Return

Recommendations really enhance the credibility of who you are as a professional. If you write a recommendation for a colleague, they’re likely to return the favor. Plus, it’s good practice to help out the people in your network.

18. Don’t Forget About Your “Interests” Section

LinkedIn will show you posts about topics in your “Interests” section and you can share and comment on these posts, or use them to find other professionals you’d like to network with.20. Be Mindful of Your Profile Settings And Become an Active User

19. Link to Your LinkedIn on Your Resume

You can add your URL right to your resume and even hyperlink it so that anyone reading your resume on a computer can immediately find out more about why you’re a great candidate.

20. Request Connections (and Do It Thoughtfully) And Don’t Just Network—Use LinkedIn to Learn and Grow


LinkedIn is utilized to cross-reference material from a candidate’s resume in some ways, and it’s even used as a direct recruitment source in other ways. So, having a full LinkedIn profile that better showcases your professional achievements and expertise can only help you.

Do You Still Feel That You Haven’t Properly Optimized Your LinkedIn Profile?

Then you can simply connect with us to help you in creating an efficient LinkedIn profile. We at Maxecv provide India’s Best LinkedIn profile writing and optimization services.

Our executive writers and digital media experts help professionals (like C-level executives, Vice Presidents, Directors, Managers, Graduates, Job Seekers, Professionals, and Students) to successfully optimize their entire job search process.

Our team members are best equipped in the market to help you create a technically optimized and keyword-dense LinkedIn Profile that will transform your talents and achievements into further exposure and interviews.

So, What Are You Waiting For? Get your LinkedIn profile optimized today!!

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