Online Reputation Management Tutorial for a Newbie
Research has shown that 90% of customers check online reviews before buying a product.
60% of customers will not purchase from a brand with negative online reviews.
Online reputation management or ORM is the method of applying strategies that influence the way people see you online. Online reputation can make or break your business. Investing in online reputation management is a must for companies and businesses of all levels.
Here is one example: Take a look at Nestle, one of the world’s largest food companies that almost went down a few years back because their product baby milk formula was criticized due to which the company’s reputation had damaged and to tackle to this criticism, Nestle had to invest a lot in online reputation management.
ORM is crucial for companies and businesses to continue a positive brand identity in the eyes of their clients. As more digital agencies understand the value of ORM in growing their business, they choose to invest more time and energy toward monitoring their brand online.
Online Reputation Management mainly includes :
- Improving search results
- Reviews and ratings improvement
- Negative content removal
- less-flattering and less-relevant content removal
- Social profile improvement
- Search engine promotion
If you are curious to get into the world of ORM, Here are best tips to help you discover effective ways to manage your brand’s online reputation :
- Conduct an Extensive Audit of Your Online Reputation
Do some brand monitoring :
Just Google search your brand name and take a look at the sites that appear on the very first page.
Observe which Google+ MyBusiness-related features appear on that page and evaluate your presence there on the basis of ratings, comments, reviews, user-generated photos, etc.
Separate the websites into the ones you can edit and the ones you have limited control over. For example social media accounts are highly manageable; with third-part listings, you can reach out to site owners and remove misleading content and wrong perception of your company or product.
- Make an Online Reputation Management Strategy
Note down your online reputation management goals: Try to focus on platforms you have direct access to and which can be managed by you.
Review how many resources you can allocate for the ORM and prioritize your ORM by impact as you have to try and allocate your resources into the channels with the highest stakes for your business.
So, by considering the above factors, you can make a diagram like the one below, and whatever tasks come up within these criteria the most could be the ones you start your work on.
Once you start working on your ORM, you will always be watchful about a new review, comment, or other types of mentions. So, it is very crucial to have a strict policy about what is urgent and what can wait.
Also, You can start a “blacklist” which everyone can refer to when looking at your policy document. Try to create a doc that includes FAQ about your brand which can be use as a general guideline while responding to reviews and comments.
- Establish a Crisis Management Strategy As Things Escalate Online At An Unprecedented Speed.
- Monitor Brand Mentions and Online Reviews Efficiently and Encourage Positive Reviews
- Optimize your Official Social Media Channels, as These Sites Typically Come Up Within the Top 10 for Branded Searches
- Create Content that Is Always On-Brand
- Do Not Forget about Influencer Marketing and Choose Your Influencers Wisely
Now as you know how to build a strong online landscape around your brand, it is time to set up an online reputation management strategy for your business. So, Get in touch with the team of experts at MaxeCV.
Brands, digital agencies and companies hires MaxeCV to help promote positive content online and to perform better for themselves and for their customers. We improve reviews, reduce the visibility of less-flattering and less-relevant content, and cause positive content to rise. MaxeCV has been the most trusted leader in business reputation management for more than 10 years.